Reggae is woven into the cultural identity of Jamaica, a culture rich with folklore, delicious "finger-licking" dishes, religious fervor, and a universal consciousness underscored by Jamaica's national tagline: "Out of many, One People." The culture's dominant personality is reflected in reggae music and has been emulated by musical icons including Stevie Wonder, Eric Clapton, and Sting, as well as newer artists to the scene, such as Jason Mraz, Nellie Furtado, and Gwen Stefani, to name just a few. Even the biggest musical explosions in recent times—hip hop and rap—have their foundation in the dub music DJ chant of reggae music.
An Untapped Market
Find a fresh and novel way to capture consumer engagement and loyalty. The International Reggae Train has all the components you've been looking for. We is THAT music program! IRT is a novel concept that has never been done before and it is designed to highlight all the cultural nuances that make Jamaica one of the most popular tourist destinations in the world.
Reggae music has crept into the mainstream consciousness via commercial advertising and can be integrated further and more easily as content on a regular basis. Multichannel marketing is easily assimilated onto a programming platform that incorporates music, dance, fashion, food, and comedy.
Now is the perfect time to get on board The International Reggae Train. We will soon be launching our first show and we are offering great opportunities for music labels, brands, and corporations that operate internationally. Contact us today to gain access to a lucrative new market.